Saturday, 13 August 2016

The cost of the Olympics pose awkward questions for the future

It's been quite a low key start to this year's Olympics.

There hasn't been the same level of buzz and excitement in the lead up to Rio's Games. I think there's a couple of reasons for this.

Firstly after our own London Games in 2012 it was always going to be difficult to have the same level of excitement. Secondly, within Brazil itself the Games seem to have arrived at just the wrong time with the country mired in economic and political problems.

Rio's opening ceremony costs and production were scaled back and made simpler in response to the economic situation inside the country. Just like with our London Games, the situation in Brazil has raised questions on the purpose and supposed benefits that having the Olympics can bring to a city and country.

I think this debate is more pertinent in a country like Brazil when you consider the extreme levels of inequality that exist. It becomes increasingly difficult to support holding an event like the Olympics when so many of the local inhabitants are living in poverty.

The beach front on Ipenema and leblon

This got me thinking about the debate of hosting not just the Olympics but also World Cups. They are the two biggest and most prestigious sporting events in the world. But as we found with our own Olympics, when countries are asked to spend billions hosting these events on behalf of the IOC and FIFA there are legitimate questions on what the benefits will be for the host city and country in the short and long-term.

On a personal level, I visited Rio in 2013. I took a tour of the city's most famous Favela, Rochina. To say the experience was an eye opener would be an understatement. After spending my first few days in the affluent beach districts of Leblon and Ipenema, visiting Rochina (20 minutes away) was like travelling to a different country. I remember asking my tour guide whether the 2014 World Cup and Rio Olympics would really make a difference to communities like Rochina.

There have been improvements and after decades of neglect, the Brazilian government has made more of an effort to address the problems of Brazil's poor. However, with the economy in Brazil now struggling, justifying the Olympics in a city like Rio is quite difficult.


View of Rochina, Rio's biggest Favela

The IOC and FIFA are now at a point where there are only so many countries in the world that have the resources and infrastructure to hold these events. In Western democracies, governments simply can't spend billions on these events without justifying them to their electorate. The problem for the likes of the IOC are that more countries are looking at the cost of the Olympics and deciding they can do without them.

For the 2018 Winter Olympics the IOC were faced with the embarrassing situation of potential host cities failing to get enough backing from their public during the bid process.

Apparently the IOC had their hearts set on Oslo, Norway. They wanted a Winter Olympics back in Europe and in a country with a tradition of winter sports. Unfortunately, Norway had different ideas.

Local news out-lets got hold of the IOC's outlandish demands for their elite committee members. Once this became public, the Norwegian people said thanks but no thanks and decided they didn't want the Olympic Games.

In the end the 2018 Winter Olympics were awarded to China, but China isn't a democracy and the Chinese Communist Party can do what they like without having to be held accountable to the Chinese people.

How many cities and countries realistically want to host the Olympic Games, have the resources and infrastructure and the backing of their own populations?

I think we're getting to a point where there's a small number of countries and cities that can hold the Olympics. A thought I have is that perhaps we should look at selecting a group of cities around the world, perhaps 10 and say you will hold the Olympics over the course of the next 50 years and rotate the Olympics between these chosen cities.

London would definitely be a member of that group, elsewhere in Europe you could include Paris who seem an obvious European choice but after Tokyo's turn in 2020 where does the Olympics go next? Who wants and can realistically host it?

These are legitimate questions that need to be asked. As much as I love sport and the Olympics, it simply isn't appropriate to hold such lavish and vast sporting events if they do not have the backing of the host population; and if they don't provide any long term tangible benefits and for those people.

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