Just when you thought this election would be free of any major gaffes from the political leaders, Gordon Brown finally obliged with his 'Bigot' comments about Mrs Gillian Duffy who he met in Rochdale yesterday.
I don't think it's going to make any difference to the election outcome. Most people have made their minds up about Brown. He can't change his public image now, but it was both painful and amusing to watch in equal measures!
What I did think was interesting is that it showed how out of touch some of our politicians are when it comes to immigration.
Mrs Duffy didn't say anything that was really bigotry, but Brown still referred to her as a bigot because she raised the issue of the number of Eastern Europeans that have come to this country in recent years.
We're never going to be able to talk about immigration properly if you start labelling people as racists or bigots who voice concerns over levels of immigration.
As for Brown you'd have to be pretty heartless not to feel just a little bit of sympathy for him. I Immediately thought that's the final nail in the coffin for Labour, but according to some polls it hasn't made any difference.
This whole episode has only highlighted some of the personality traits many people in politics and the media have been saying about Brown for years, but which have been largely hidden from the public.
Brown is a complex and flawed character. If this is the beginning of the end for Brown, I'm not sure we'll ever see a Prime Minister like him again.